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Mumbai | August 2025
Superstar Salman Khan, who has ruled Bollywood box offices for over three decades, is finally stepping into the world of OTT. In a landmark move, Salman has signed an exclusive multi-series deal with Netflix, marking his grand digital debut. For fans and trade circles alike, this is nothing short of a game-changer.
The Sultan of Box Office Enters Streaming
Known for his Eid blockbusters and mass-appeal entertainers, Salman Khan had so far stayed away from the OTT boom that reshaped Bollywood during the pandemic. With this deal, however, the superstar signals that even the kings of cinema can’t ignore the digital wave.
“OTT is where the future lies, and Salman’s entry will change the game completely,” says trade expert Atul Mohan.
What the Netflix Deal Includes
Industry insiders reveal that the deal is reportedly worth over ₹500 crore, making it one of the biggest OTT signings in India. The first project is said to be a high-octane action-thriller web series, where Salman plays a retired RAW officer pulled back into the world of espionage.
The show will be shot across multiple international locations, with top Hollywood technicians roped in for stunts and VFX.
Why This Is a Big Move
- Salman Khan brings a mass audience that OTT platforms often struggle to capture.
- Netflix India, facing tough competition from JioCinema and Amazon Prime, gets a much-needed star boost.
- The project blurs the line between cinema and streaming, as the scale is said to be “bigger than most Bollywood films.”
Fans React With Excitement
The news has set social media on fire, with hashtags like #SalmanOnNetflix and #OTTKaSultan trending within hours. Fans are calling it “Salman 2.0,” praising the star for adapting with the times.
What It Means for Bollywood
Salman’s entry into OTT could trigger a new wave of big stars turning to streaming platforms. While actors like Saif Ali Khan, Ajay Devgn and Kareena Kapoor have already embraced OTT, Salman’s arrival is likely to set new benchmarks for budgets, reach and content strategy.
Parting Thoughts
With his Netflix debut, Salman Khan isn’t just joining OTT — he’s redefining it. For Bollywood, this signals the start of a new era where theatres and streaming will go hand-in-hand, powered by its biggest stars.The Sultan is ready to roar this time, not on the silver screen, but on every screen.
